Plans
Every plan covers one site. What changes is how often we measure, how many questions we ask the AI models, how many keywords we track and whether you can connect your own AI (MCP). Content frequency, content platforms and the ad networks we watch are picked SEPARATELY on each plan; the price updates instantly so you can compare them side by side.
Discover
Measuring for the first time: one site, a full sweep every two weeks.
The assistant is off. This plan has no MCP, so pick credits if you want the Scooutly assistant.
Track
Steady tracking: weekly measurement and twice the capacity.
The assistant is off. This plan has no MCP, so pick credits if you want the Scooutly assistant.
Scale
RecommendedFast-moving category: measurement every 3 days, MCP and wider production.
The assistant is off. MCP is included, so connecting your own AI needs no credits.
Ultra
Daily measurement, every platform and the highest production rate.
The assistant is off. MCP is included, so connecting your own AI needs no credits.
These are launch prices and cover one site. Each extra ad network adds $7 a month, each extra content platform adds $6, and each competitor above the plan adds $1-$8 depending on how often that plan measures; content frequency tiers are included in the price. Checkout isn't open yet — people on the early-access list hear first.
None of these plans fit you?
Or you would rather not deal with search, content and competitor tracking at all. Then let us run it: we set up the measurement, write the reports, produce the content and publish it. You only approve.
Tell us what you need and we come back within two business days with a scope and a price.
Why Scooutly?
Four worlds sit in this table: Semrush and Ahrefs are the incumbents of classic search; Peec AI, Otterly.AI and Profound the new generation of AI visibility; Crayon competitive intelligence and Sprout Social social media management. Scooutly merges them into one analysis, adds content creation and an MCP connection on top, and shows you how every number was found.
| Scooutly | Semrush | Ahrefs | Peec AI | Otterly.AI | Profound | Crayon | Sprout Social | |
|---|---|---|---|---|---|---|---|---|
| AI visibility | ||||||||
Visibility measured in AI answers ChatGPT, Gemini, Claude, Perplexity, Grok | partial | partial | ||||||
Multiple samples per question each question asked 3 times, treated as a frequency | partial | partial | ||||||
AI Overview source tracking are you cited in Google's AI answer | partial | partial | partial | partial | ||||
Which sources the answer draws on cited pages and domains | partial | |||||||
Bot access measured apart from citation robots.txt open but still absent means something different | ||||||||
Source ownership split out your own page or a third party | partial | |||||||
| Search visibility | ||||||||
Google organic rank tracking | partial | |||||||
Keywords won and lost a diff on every round | ||||||||
Questions and keywords in one model the intent asked of the AI becomes a search keyword | partial | |||||||
Brand demand trend search interest, compared with competitors | partial | partial | partial | |||||
Keyword gap keywords a competitor ranks for and you don't | partial | |||||||
| Competitive intelligence | ||||||||
Automatic competitor discovery from four independent signals | partial | partial | partial | |||||
Competitor price tracking plan by plan, with currency | partial | |||||||
Pricing page snapshot and diff what changed, and when | ||||||||
Canonical feature comparison matrix different names mapped to one | partial | |||||||
Packaging and feature change alerts when a feature moves up a tier | partial | |||||||
Source gap sites linking to a competitor but not to you | partial | partial | ||||||
Entry-path classification self-serve signup or an editor you must email | partial | |||||||
| Reputation and ads | ||||||||
Review analysis G2 · Capterra · Trustpilot themes | partial | partial | ||||||
Recurring complaint themes extracted looks at the pattern, not individual stars | partial | |||||||
Meta, Google, TikTok and LinkedIn ad intelligence | partial | |||||||
Creative archive and messaging shifts which message a competitor has run, and for how long | partial | partial | ||||||
| Method and transparency | ||||||||
Score computed from an open formula never asked of the model, it comes from a rubric | partial | |||||||
Evidence shown for every finding raw answer and citation kept | partial | |||||||
The reason is given too not just a score, but what to do | ||||||||
| Content and social | ||||||||
Competitor social post analysis Instagram, TikTok, YouTube, X, LinkedIn, Reddit | partial | partial | partial | partial | partial | partial | ||
Hook, format and message extraction what works in a competitor's video | partial | partial | partial | |||||
On-brand content creation motion video, carousel, caption | partial | partial | partial | partial | partial | |||
Connect accounts, approve and publish cover and caption come ready | partial | partial | partial | |||||
Learns from your own post performance views and watch time steer the next piece | partial | partial | partial | |||||
| AI connection | ||||||||
MCP server read from ChatGPT, Claude and Cursor | partial | |||||||
Built-in AI assistant questions over your own data | partial | partial | ||||||
This comparison was compiled from the products' public feature pages and documentation in September 2026. Separately sold add-ons and beta features count as "partial". It changes as those products evolve.
FAQ
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